Marks Spencer s International Strategies - 2201 Words

Academic English for Business and Management An analysis of the extent to which Marks Spencer’s international strategies have succeeded or failed Student Name: Xin Fan Student Number: 200895952 Submission Date: 3rd September 2014 Tutor: Greg Watson Word count: 1940 Contents 1. Introduction 2 2. The history of Marks Spencer’s attempts at internationalization 2 3. The reasons of failure in the past 3 4. Recent international development of Marks Spencer 5 5. Evaluation 7 6. Conclusion 11 Reference 12 1. Introduction Marks Spencer (MS) is an iconic British retail giant which sells clothes, food and household items with its own brand all over the world. The company’s first-round international expansion in the early years ended up with disappointing results. Afterwards, it tried to revitalize the overseas business by adopting new plans and strategies to make good relationship with local partners and customers around the world. This essay aims to find out to what degree MS’s international strategies have succeeded or failed by analyzing the company’s failure in history and the recent development on international business, and lastly evaluating the international strategies based on a SWOT analysis. 2. The history of Marks Spencer’s attempts at internationalization Marks Spencer started its experimental international activity started in 1940 by exporting its St Michael brands to foreign countries (Alon, 2000). Then inShow MoreRelatedAn Analysis of Marks and Spencer1624 Words   |  7 PagesAn Analysis of Marks and Spencer INTRODUCTION TO THE FIRM AND ITS INDUSTRY Marks and Spencer is one of the largest retailers in the United Kingdom, and is also known as a major retailer selling diverse product ranges under their own exclusive brand in more than thirty countries. Customer confidence in the Marks and Spencer brand remains second to none. According to recent research undertaken by the Company, it shows that, in clothing, Mark and Spencer has a clear lead over all its majorRead MoreMarksSpencer development1504 Words   |  7 Pagesï » ¿Marks Spencer is a leading grocery store which has covered wider market place. It is the very well recognised organization which is established to flourish the service in terms of clothing, food stuffs, home ware and gifts, and accessories for this survival and growth of business. It is quite expensive but also maintaining the position in the top 10 in UK. Goods are tangible whereas services are intangible which provides satisfaction to the human beings. Marks Spencer is one of the most renownedRead MoreTh e Role Of Marketing Metrics Used For Marks Spencer s Past And Present Christmas Campaigns1153 Words   |  5 PagesIntroduction Marks Spencer is one of the UK s foremost retailers with over 21 million people visiting their 1,330 stores each week. They now sell high quality; stylish and great value clothing and home products and exceptional quality food (Corporate.marksandspencer.com, 2015). This report will analyse the role of marketing metrics used in Marks Spencer’s past and present Christmas campaigns. Drawing on both primary and secondary research, it will be evaluated how these metrics are used to informRead MoreMarketing Plan For Marks Spencer Clothing1546 Words   |  7 PagesTo: Chief Executive of Marks and Spencer From: Muhammad Azeem Khan , Student ID 2280119 Title: Marketing plan for Marks Spencer clothing Introduction: Marks Spencer was constituted in 1884, as vendor stall in the streets of Leeds. It is a public limited company, which listed on the London stock exchange. It is a major British Multinational retailer. It produces clothing, home products and food items. The market share of Marks Spencer is 10.4% in 2015 and over the years it has decreasedRead MoreMarketing Plan At Coca Cola Company Essay1575 Words   |  7 Pagesrole in Coca-Cola Company At Coca-Cola Company, Marketing is perhaps the most important activity because it has a direct effect on profitability and sales. At Coca-Cola Company, the marketing department has always adopted the best strategy which is a universal strategy based on three principles, acceptability, affordability and availability. They have also created the most appropriate marketing mix which has helped Coca-Cola to get the right product to the right place at the right time and with theRead MoreWal-Marts Market Development Strategy958 Words   |  4 PagesWal-Mart: Wal-Mart should use market development strategy to enter the Pakistani market. As the population of Pakistan consist of 17 billion people and most of the people belong to low-middle income group. Wal-Mart is well known for its low cost strategy and has a large range of products. They can use these strengths in an effective manner to take the advantages from the opportunities exists in the market of Pakistan. ïÆ' ¼ Wal-Mart has a successful management style all over the world, which they canRead MoreInternational Business Strategies : Porter s Diamond Model1391 Words   |  6 PagesThere are a variety of international business strategies that a company can put into practise in order to internationalise, in any given sector, big or small. This essay will discuss Porter’s diamond model and its four main determinates, as well as illustrating them with two case companies, which include one of the UK’s largest retailers, Marks and Spencer, as well as the USA’s, Walmart. The main objective is to discuss the model to determine if it is of any use in terms of explaining home and hostRead MoreMarks Spencer: Competitive Advanteges and Future Stragegies2469 Words   |  10 PagesStrategy Management MARKS SPENCER: COMPETITIVE ADVANTEGES AND FUTURE STRAGEGIES 1 TABLE OF CONTECTS 1. EXECUTIVE SUMMARY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 2. INTRODUCTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 3. DISCUSSION, ANALYSIS AND FINDINGS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...3 4. CONCLUSION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 5. BIBLIOGRAPHY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....8 2 1. EXECUTIVE SUMMARY This report will outline Marks and Spencer’s current capabilities by examining the group’s internal environment and competitiveRead MoreInvestment Within Stock Market Of Mark And Spencer Company768 Words   |  4 PagesIntroduction The purpose of this report is to determine the potential factors to sustain the investment within stock market of Mark and Spencer Company. This report starts by presenting background of the company and their current position, furthermore the microeconomic and macroeconomic analysis including PESTLE and SWOT analysis will be taken into account. Moreover, the financial performance will be the most important part to analysis their annual profits, share price and price of earning per shareRead MoreMarks Spencers Marketing Strategy1365 Words   |  6 PagesBackground: Marks Spencer was originally founded as Penny Bazaar in 1884; the company successfully developed itself into a retail chain store in the 1990s. It specializes on food, fashion and home furniture. Marks Spencer has become an international, multi-channel retailer with high profitability, all originating from a single market stall in the UK. (Marks Spencer, 2014) Over the decades, Mark Spencer has expanded rapidly and grew rapidly throughout the world. There are more than 85,800